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Thrive Headline Optimizer Review 2021 (Plus Video Tutorial)

Last Updated on March 5, 2021 by Fabrizio Van Marciano

Don't you just wish you could come up with headline titles that instantly hooked readers to your blog posts every single time? Well, now you can with a little help from the Headline Optimizer plugin by Thrive Themes.

So here's the deal:

You spend incalculable hours, heck, probably even days or weeks, crafting the best piece of content for your blog.

You make sure you've added everything you can to make your post awesome: Images, videos, graphs and charts, inspiring quotes, screen captures, the whole shebang!

You optimize your post for maximum search engine visibility, and you have your promotional checklist at hand. Yep, you really feel as if your post will be a huge traffic puller in time.

You then hit that publish button with excitement and begin your marketing and promotion onslaught...

But then something crazy happens...

After a few days, maybe a week - your post hardly gets any views, social shares, or even comments.

Hello, is anyone taking notice of your post out there? Are they seeing it and ignoring it?

You gasp!

I know the feeling; trust me, I do, and it's gut-wrenching. Especially when you've spent so much time crafting what you believe to be the perfect blog post.

So, what could have possibly gone wrong?

It could be a gazillion reasons why not many people clicked on your post to read it. But, we'll just focus on one in this post.

Let's assume you went and gave it the most boring, the most uninspiring, 'un-click-worthy' headline title ever!

The result?

Total 'epic' failure...

The worst thing is, you probably don't even realize just how much of an impact this is having on your readers and the growth of your blog.

People simply avoiding clicking on that all-important headline or link to read your post, all because the title itself is simply NOT compelling enough for them.

Did you know that 80% of readers never make it past the headline title?

Staggering, isn't it?

So, it's pretty important. No, let me rephrase that...

It's pretty freaking important' that you get your blog post headline title right to start with, right from the word go, OK?

I want to ask you a few more questions -

  • Wouldn't it be wonderful if you could create headlines for your blog posts that would get you the most attention?
  • Wouldn't it be awesome if you could create super catchy headline titles that demanded to be clicked on every single time?
  • Wouldn't it be great if you could use more than one, or even two, or three headline title ideas and test them against each other to see which one would get the most attention and clicks?

All of those things sound awesome, right?

Well, you'll be glad to know that now you can. There's a powerful plugin called Thrive Headline Optimizer (Affiliate link), created by Thrive Themes.

But is this plugin actually any good? Especially since there are already many tools out there you can use to craft great headline titles. In fact, we covered some of those tools already in this post.

The short answer is, yes, Thrive Headline Optimizer is actually very useful. Much more than those free tools you can find online.

It is a genuine solution to creating killer magnetic headline titles for your blog posts or website content.

Thrive Headline Optimizer Review

What is Thrive Headline Optimizer

So let's get started. What is this plugin exactly, and why should you care?

Thrive Headline Optimizer (Affiliate link) is a plugin designed to help you create compelling, attention-grabbing, click-worthy headline titles for your content. Simple.

What does that mean exactly?

Well, with better headline titles for your content, you'll be able to attract more readers, retain reader interest and increase engagement, and convert readers into subscribers!

Sounds awesome, right?

Be sure to check out my Thrive Headline Optimizer video spotlight and tutorial below.

Thrive Headline Optimizer Plugin Review (1)

How does Thrive Headline Optimizer work?

After installing and activating the plugins, Thrive Headline Optimizer goes straight to work by analyzing three very critical engagement factors on your blog:

  1. Click-through rate.
  2. How long someone spends reading your content.
  3. How far down the page they are scrolling.

It combines all the data collected from your blog posts for each headline you test, then provides you with the best headline to use.

The features?

Thrive Headline Optimizer Plugin (Affiliate link) comes crammed with some powerful and useful conversion options.

Let's take a closer look:

  1. A/B testing of headline titles - You can quickly test multiple headline titles to see which one will create the most impact for your blog post or content.
  2. Bulk test headline titles - For your existing content headline titles, you can use bulk-test to quickly give you the best results for multiple headlines.
  3. Detailed Metrics - For your A/B split testing, you can analyze vital data and metrics to see which headline title is the winning formula for your content.
  4. Engagement Reports - With quick reports, you can get a good idea of how much your readers are enjoying your content.
  5. Configure Settings - You can create the desired settings for selecting the automatic winning headline and let Thrive Headline Optimiser work for you on auto-pilot.
  6. None-Techy Friendly - You don't need to be a CRO expert to use the metric tools and A/B testing features inside the Thrive Headline Optimizer plugin. It's powerful but also user-friendly for everyone.
  7. Detailed Reports - With detailed reports, you can dive deeper into CTR's, scroll through rate's and see how much time is being spent on your content by your visitors.
  8. Woo-Commerce Compatible - How about maximizing your sales revenue by testing your WooCommerce product headline titles as well? Well, you can do this with Thrive Headline Optimizer.

In addition to those key features, Thrive Headline Optimizer plugin also comes with:

  1. Quickstart tutorial videos.
  2. Advanced training with useful tips and tricks.
  3. Free updates on newly-added features, plus tutorial guides.
  4. Bonus content.
  5. Support from the Thrive team and over 19,000 Thrive Suite members.

How To Use Thrive Headline Optimizer

Like all of the Thrive plugins in existence, The Headline Optimizer plugin is simple to install, activate, and configure; here's how:

Once you have the plugin installed and activated on your WordPress site, you simply follow two additional steps.

Step One: When you begin writing your post in the editor, you simply write as many headline titles as you can think of for the topic of the post you want to write about.

There is a template provided for you to write your post title ideas (see image below).


Step Two: This is the fun bit. 

Once you've published your post, the plugin will go to work automatically and begin doing A/B testing the headlines you created for the post.

During testing, it takes into consideration the following criteria -

  1. Engagement factors.
  2. Click-throughs.
  3. Scroll through.
  4. Time on content and more.

It will then gather data on which headline title is working best for your content. It will then automatically select the winning headline title, and you're pretty much done. See the image below.

A-B testing headlines

As for your other existing content post titles, you can also set the plugin to automatically work on testing different types of titles you put in.

Perhaps you have many posts you want to improve engagement on; you can use the bulk test headline feature to do this for you. See the image below.


What are the Pros And Cons?

OK, like all good things in life, there are always good and bad things... Let's take a quick look at the pros and cons of using Thrive Headline Optimizer.

The Pros

  1. Quick and easy to install.
  2. User-friendly, newbie-friendly.
  3. Everything you need is right in your WordPress dashboard, no bouncing from one site to the next.
  4. It can be used to test and optimize titles for most types of content headlines.
  5. It can be used to test and optimize headline titles on your landing pages.
  6. Useful A/B testing feature with metrics and detailed reports.
  7. Automated!


  1. Sometimes, just sometimes, it slows down the editor, so make sure you have adequate resources for your blog.
  2. Only available for hosted WordPress sites.


All in all, not a bad little plugin. This is a great tool to have in your content creation toolkit.

If you're using other tools like Crazy Egg or HotJar to do A-B split testing for your content, I definitely recommend you check out Thrive Headline Optimizer. You'll get far better and accurate data and results to work with, and you'll save yourself a lot of time and money.

Moreover, this is all taking place in your WordPress dashboard, so you don't have to use those other services and bounce from one platform to the next.

How to get Thrive Headline Optimizer plugin for your WordPress blog?

OK, so you've seen what you can do with this plugin, so how much does it cost?

Well, you can access this plugin, and all other Thrive Themes plugins by subscribing to the Thrive Suite Membership.

The Thrive Suite package includes a host of powerful conversion tools for bloggers and businesses, including a powerful complete visual WordPress theme builder, landing page builder, and A/B split testing plugin, the best list building and email marketing plugin ever, and much more.

You can check out my full review of Thrive Suite here.

Prices are shown below for each Thrive Suite plan -

Thrive Suite Membership




$228 ($19 per month)


$90 ($30 per month)

Thrive Suite Agency Yearly

$588 ($49 per month)

Each membership plan comes with unlimited updates and support.

Recommended reviews

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  3. Thrive Suite Membership Review: The Must-Have Toolkit For Bloggers And Marketers

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