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ATF 003: Why You Have Zero Excuses For Not Starting Your Online Business

Last Updated on September 11, 2020 by Fabrizio Van Marciano

So, I finally got around to recording episode 3 for the Above The Fold Podcast. In this episode, I reveal why now is the right time to start your online business. Enjoy.


Hey everyone, Fabrizio Van Marciano here from Magnet4Blogging.net, welcome to another short podcast episode.

It’s been almost three years since the last episode guys, what can I say?

Well, I’ve not vanished, completely.

I’ve just been very busy with my online business as most of you will know.

And, I've been focusing more on creating content for my blog, and I do a lot of videos on my YouTube channel as well.

Podcasting, on the other hand, is something that I’ve always said I need to do more of, but finding the time has been very difficult.

Hopefully this year I can put out a few more shows, but like I said, I am pushing the boat out on video marketing in 2018 and have a lot of awesome content coming up for my YouTube channel.

By the way, you can also tune into this show over on my Anchor channel, as well as on iTunes. Here is the link.

OK, so in this episode, I want to talk a little bit about starting an online business in 2018, or whenever you’re actually listening to this show.

What I want you to do after listening here today is to TAKE ACTION. Especially if you've not yet started your online business.

I want to share with you just two reasons why I believe that no one, not even you, should be making excuses for NOT starting your online business in this modern technological day and age.

So - if you’re listening to this and you’re yet to make a start on your online business project, or personal brand business, or blog... Keep listening.

OK. So, maybe you’ve been thinking about starting your online business for some time.

Maybe you’ve also been thinking that now is not quite the right time, or you simply don’t have the money or resources to do it. Or, you simply don’t have the time.

ATF 003: Why You Have Zero Excuses For Not Starting Your Online Business

Let’s start with - time:

Because, one of the biggest excuses people use for not starting anything new, in general, whether it’s an online business or something else entirely, is that they’re too busy and they don’t have time.

I’m here to tell you that YOU HAVE TIME, regardless of your commitments, or circumstances even.

Let me explain:

The problem with most people is not that they don’t have time, it’s that they cannot prioritize their time effectively.

And yes, I know we all live busy lives and we all have different commitments and so on.

I’m a busy dad of two small children both under the ages of 5.

I have a small family and a lot of small commitments, but yet I’m still able to prioritize my time to work on my online business.

I’m not perfect, though, there are some days where I struggle to find the time, but for the most part, I make the time.

I also do this full-time, so I know I have all the time during the day whilst my kids are at school and my wife is at work.

However, I also work on my online business during the evenings, and some weekends as well.

What you have to do, if you really want to make a start on your online business, is to sit down and make a list of all the things you’re doing in your spare time, and figure what you can sacrifice, or what you are willing to sacrifice, so that you can work on your online business.

And no, I’m not talking about sacrificing time spent on working on your personal development or time spent with your family. Those are precious times and I would never advise you do that.

I’m talking about all the other times you spend perhaps watching sports on TV, playing video games, socializing online and offline, going out partying with your friends, etc.

Now don’t get me wrong, all those are cool things to be doing, and it’s important to find time to enjoy those things. But as an entrepreneur, if you want to build an online business and make this happen for real, you have to be willing to sacrifice a little bit.

Time is your most valuable commodity.

It’s the ultimate currency you can invest in building your online business, your personal brand or blog, etc. More so than money or anything else.

So - prioritize your time to spend on building your online business, and you’ll be onto a fantastic start.

The other reason is - technology:

Now I’m sure you’ve heard this before. There’s never been a better time to start building an online business than right now.

I think Gary Vee may have mentioned this in one of his podcast shows or videos, I'm not too sure where I heard it, but it was definitely from him.

The majority of us are so fortunate to be born, to be alive, in this digital age.

We have every opportunity to start changing our lives. Technology and the internet have transformed everything and given us a gateway.

[clickToTweet tweet="We have every opportunity to start changing our lives. Technology and the internet have transformed everything and given us a gateway." quote="We have every opportunity to start changing our lives. Technology and the internet have transformed everything and given us a gateway."]

We also have access to an array of tools, apps, online services, knowledge, resources, and more.

And I know there is the steep learning curve of teaching yourself how to use many of these online tools you see.

It can be daunting at first when learning how to build your own website, and learning how to use social media, and doing marketing. But we, you also have access to a ton of training, courses, content, tutorials, and more.

And the great thing is that the majority of this content is free guys!

So - we have... You have no excuses.

Stop putting it off, stop making excuses for yourself, and start your online business right now. Take immediate action and start here.

OK, so I hope you’ve enjoyed tuning in to this short episode. Until next time, take care.


P.s. If you enjoyed this show, please don't forget to subscribe over on iTunes, and also if you want to leave me a review, I really appreciate it.

Podcast tools used


  1. 13" Macbook Pro (Affiliate link)
  2. Focusrite 2i2 Audio Interface (Affiliate link)
  3. Rode NT-1 Microphone (Affiliate link)
  4. Neewer Mic Suspension Arm (Affiliate link)
  5. Neewer NW-3000 Monitoring Headphones (Affiliate link)

Software / Tools / Resources

  1. Garageband (Tutorial for recording and editing podcasts)
  2. Auphonic (Audio leveling)
  3. Fusebox (Affiliate link - Podcast Player)
  4. Libsyn (Podcast hosting)
  5. Podcast Artwork
  6. SoundStripe (Affiliate link - Podcast Music)

Affiliate Disclaimer: Please note that this post contains affiliate links to products and services I use and recommend. This means if you click on any affiliate link on this page and make a purchase of a product or service, I will be paid a commission at no additional cost to you.

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