What's the best frequency for writing and publishing blog posts? That's one question that is asked often in the blogosphere While blog posting frequency depends on many factors. Some of these include the following.
Some bloggers have time to write posts on a daily basis, and that's perfectly fine. That being said, I believe that writing less is often best.
I believe that posting less content on your blog will make you a better all-around blogger.
You might totally disagree with me, and that's also perfectly fine, but here's what I've found from writing only one to two really good posts per week on my own blog.
If you're able to write every single day and produce high-quality content each time around, then congratulations to you.
Me, personally, and I'm sure I speak for many others too, I find that I create far better quality content when I have more time to work on them.
Blog writing should not be a rapid process by any means, it takes a lot of planning, research, writing, editing, and perfecting before hitting publish.
You've heard the saying "Focus on quality, not quantity", well this couldn't be truer in blogging.
When you pay special attention and put all your heart and soul into writing a great piece of quality content, it won't get unnoticed.
People love to not only read a quality blog post but also share and talk about it with their friends and social media followers.
Having more time to think about the topics you want to write about means that you'll hardly ever run out of post ideas.
The time and energy required to brainstorm ideas each time you have to write a new piece of content can be all too overwhelming. I know this from making this mistake earlier in my blogging career.
I only write 1 to 2 posts each week about, however, in my blog content planner I have over 40 blog post ideas I could write about.
This is a big one for me when I'm not writing content, I am otherwise focused on other activities with my blog and online business. Such as serving my audience, working on client projects, and doing marketing and promotion.
Writing only a few posts each week gives my readers sufficient time to read and digest my content properly. And when they leave comments, if any, that's when I begin to learn more about their needs and desires.
Again, content promotion takes up a huge amount of my time when I'm not writing for my blog.
Have you ever heard of the 20/80 blogging rule? If not check out this post here.
Writing less gives me more time to focus on marketing and promotion for both new and old content.
So, peeps, as a result of reducing my blogging frequency, I've been able to reap some huge benefits:
Publishing one or two blog posts per week isn’t everyone’s ideal strategy I know, and as I said it depends on many factors as to why you should reduce your blogging frequency. But, as you can clearly see there are some great benefits for doing so.
Also, remember this:
If you’re burning the candle at both ends, i.e. working full-time, have family commitments and trying to update your blog as often as you can, or if you’re simply struggling to find good topics to write about, consider dropping your blogging frequency, you might just benefit if not stop yourself from crashing and burning out.
If you can think of any other good reasons to reduce your blogging frequency please send me an email and let me know. Perhaps it's something I can add to this post.
Or, if you don't believe that writing less is a good strategy, I'd love to know why too. Feel free to start a convo with me over on Facebook or Twitter.
Want to make this year the most epic blogging year yet? Grab a copy of my Ultimate Blog Planner Workbook here.
