Blogging has evolved into an art. As blog writers, we’re no longer conformed to churning out boring, linear blog posts that are filled with nothing more than blocks of texts and mediocre images. And posts, for the most part, most people don’t want to read. No, no… We can do so much better.

Not only can we make our content sound good and be super valuable, but we can also make it look darn well attractive.

Here’s how:

Look at the intro paragraph above. It’s styled to stand out, right? It uses a different and larger font, in italic, that is separated by a short stylish divider.

You do this for your own blog using a styled block.

The intro of a post can be used to real in readers. It is the perfect way to set your readers for what’s to come.

Next up, we have the obligatory featured post image. This is essential and helps readers to identify what your post is about.

This is followed by a few short paragraphs of valuable content as per normal. But then, we can add something cool to beak up the paragraphs, like an inspiring quote.

Here’s one –

The key ingredient to better content is separating the single from the stream.

Source

Love that quote.

So, what can we add next to make this post even better?

How about an attention-grabbing sub-header?

3 Perfect Ways To Captivate Your Audience With Attractive Content

How does that sound?

Is it compelling enough for you?

I hope so.

Next up, we’ll use some beautiful numbered list to share three ways to tantalize your audience with stylish content. Here goes –

1. Use a modern blog design – Well, this definitely goes without saying. If you’re using a boring looking design, chances are that your blog posts are not going to be very attractive. You need a theme or custom blog design that will make your content look great and stand out.
2. Create shorter magnetic headlines – Did you know that headlines that contain 5 – 7 words can increase your CTR by 21%? You don’t need to reveal everything in your headlines, but make it compelling at least.
3. Add some fun facts and statistics – like the one above.

So, as you can see, this post is already looking rather nice. It is not conformed to a single block of text that’s boring to read, right? Goodness, I hope it’s not.

What else can we do to make this blog post more interesting?

Well, how about we add another fun fact or statistic? This time we can highlight it. Like the one below –

58% of marketers said, “original written content” is the most important type of content, outdoing visuals and videos. (Source: Social Media Examiner)

Looks great, right?

Using Attractive Visual Content

We can make this post even more beautiful by adding yet another statistic, but this time, let’s use the power of images.

Infographics, graphs, and charts are also valuable to readers and help to break up your content appropriately. The engagement value of infographics is great.

According to MIT, 90% of the information sent to the brain is visual. And 65% of people are visual learners.

You can usually screen capture some charts and graphs to use in your content, should you wish to, but don’t forget to always cite the source.

Alternatively, if you want to keep everything on-brand with your content, you can create your own custom charts using some free image editing tool.

Here’s one I created for this post –

Use a Good Social Sharing Plugin

Great content shouldn’t just look interesting and attractive, but it should also be shareable. Using a good social sharing plugin is critical, such as the Social Snap plugin.

This plugin has some cool features that allow you to add attractive buttons to your posts, a Pinterest Pin-it button above your images (like above), and not to forget Click-to-Tweet boxes, like below.

Use Powerful Call-To-Actions

Lastly, no post is complete without some strong call-to-action.

Now, these can be in context form, or you can create some custom content to highlight your CTA’s. Custom content could be a styled block in WordPress, some custom buttons, or a video clip even.

Here is an example of a highlighted call-to-action link to a related post –

Related Content: 9 Types Of Visual Content To Include In Your Blog Posts

Experiment with Gutenberg Blocks and Layout Options

Have you tried any of the Gutenberg layout element options? Here’s an example –

“Your blog post content doesn’t need to be linear. Gutenberg has lots of layout element blocks you can use to change the theme of your content layout.“

Pretty cool, right?

There’s another more powerful plugin you might want to check out that will help you create even better custom content for your blog posts. It’s called Thrive Architect.

It’s a wrap!

That’s it. Just some quick tips to help you create more interesting, and visually appealing content. Of course, there are so many other ways to make your blog posts attractive that we haven’t talked about, but I’ll leave you with a quick list below –

• Add a table of content – Useful if you are creating long-form content with lots of sections.
• Embed some audio content – Like a short podcast from iTunes.
• Use Gifs – Gifs are great for adding subtle humorous visuals to your posts.
• Use interactive elements – You can use a plugin such as Gravity Forms to add polls and surveys in your blog posts. This is a great way to get your readers to interact with your content.

• Add conversion elements – For example, you can add an email opt-in form in the body of content to grab subscribers.
• Use content upgrades – Content upgrades is adding extra value to your posts. A reader can access your content upgrade by opting into your email newsletter. The best plugin to use for creating content upgrades, in my opinion, is Thrive Leads.
• Embed YouTube videos – Videos can increase audience interest and shareability by 80%.