Every online business owner strives for more leads, sales, clients, and customers. But in a world filled with so much noise, getting your website to stand out can prove to be challenging in this current environment.
Are you struggling to get more clients to your business?
Are you tired of tweaking the design of your website, or adding more content and features, only to still get measly leads from your website?
I know the frustration you face, really, I do.
There's nothing worse than working so hard on building your website, creating attractive your landing pages, sales pages, lead generation pages, etc. just to a few or zero clients calling you up or enquiring about your services.
What could possibly be the problem?
I mean, your website looks great and you have all the components in place ready to capture those leads and get clients signed up to work with you. So why aren't you getting more clients?
Well, there could be a whole variety of reasons why, but for now, let's just look at four possible reasons.
Now, let's dive deeper into each one of these areas.
Let me state the obvious here.
A beautifully designed website is bound to get noticed over a terrible looking website, agreed?
In fact, according to Blue Corona, 48% of people believe a website's design to be a primary factor in deciding the credibility of a business.
But it's not just about having a great looking website that matters, it's also about the usability of the website.
For instance, a website design that proves to be far too challenging to navigate around, or one that doesn't provide great user experience, will only frustrate people even more.
Let's agree that a none-user friendly, poorly designed website won't get you more clients. So, you can forget about increasing your conversions at this point.
If your website is lacking a simple and clean design and layout, it's time to pull it out of the dark ages. The longer you leave it, the more money you'll leave on the table.
Crazy Egg saw a 21% increase in their conversions in just 30 days after a website redesign.
If you decide that a website redesign is in order for your online business, keep the following five elements in mind -
Make use of tools like Crazy Egg or HotJar to set up heat maps to get an insight into what your visitors are actually doing on your current site design and layout.
Crazy Egg is an amazing tool for creating snapshots of your website and analyzing visitor clicks and scroll behavior.
With the right information about what your visitors are doing, you can begin redesigning your homepage and landing pages before creating versions of them to do A/B split testing.
Thrive Optimizer is an extremely powerful and affordable A/B landing page split testing add-on WordPress plugin for Thrive Architect users.
Other tools you can use to improve the design flow, usability and performance of your site include, Pingdom, GTMetrix, Whatfix, and Thrive Architect.
I've probably said this a million times before on this blog, but you can have a sleek looking website that's so simple to use, but if your message is not clear or fully aligned with your business, web design won't even matter.
[clickToTweet tweet="If your website's marketing message isn't clear and relevant, web design won't even matter." quote="If your website's marketing message isn't clear and relevant, web design won't even matter."]
One of the reasons why so many online businesses fail to get more leads and clients is because their marketing message is completely wrong, to begin with.
When communicating with your ideal customer, make sure you state clearly what your website is about and what it is offering.
Here are a couple of great examples of personal brand businesses that have their messaging down to perfection -
David Hartshorne from AzaharMedia uses a clear-cut message about what he is offering through his web content writing services website.
Ana Hoffman from Traffic Generation Cafe also knows how to use clear, relevant, messaging to help her visitors learn what her website is about quickly.
So, the question is - Is your marketing message clear and relevant to your website visitors?
If you can improve it in any way, I recommend you come up with some ideas yourself. Just make sure it has all the right components before you start using it. This additional reading on Inc should help you out.
Having great website content is just as important as having a great design and relevant messaging.
The problem with a lot of website owners and bloggers is that they don't truly know how to write web content that captivates or resonates with their audiences properly.
Here are a few examples of what some bloggers and marketers are doing completely wrong -
Take a look at your website content, blog articles, landing page copy, etc. Ask yourself, "How can you improve your content?"
Do some research even. Check out what your nearest and dearest competitors are doing with their website content.
Check out these great tools to help you create better web content for your website that will help your business earn more clients.
Lastly, we get to the 'call-to-action'.
Every successful entrepreneur, website marketer, and blogger will know that using effective call-to-actions can help them drive and motivate their customers in doing exactly what they want them to do.
If you're producing great web content, but are not providing clear instructions as to what you want people to do after they've consumed your content, how on earth can you expect them to know what to do next?
Your call-to-action can be a simple action word, a short sentence or two, or a button. However way you want to use CTA's, I would recommend you first look at other websites in your industry and see what they're doing with their CTA's.
Don't just copy, of course, but research and you will get an idea on how to craft your own CTA's for your website and landing pages.
Or, maybe you have your CTA's in place, but they're not converting the way you want them to!
In this case, you need to do two very important things.
Experiment using a variety of button designs and CTA messages. In addition, if you're using heat maps, you can use the information you gain from them to experiment with the placement of your CTA's too.
Unbounce was able to lift their conversion rate by 41% simply by moving the placement of the CTA buttons in their landing page design.
A/B split test every version of your landing and conversion pages to see which CTA structure works best and drives the best conversions.
Again, I would recommend using something like Crazy Egg, or HotJar, or the Thrive Optimize WordPress add-on plugin for Thrive Architect to help you with this.
OK, so I've highlighted four potential reasons why your website might not be getting you as many clients as you would like.
That being said, it could be something else entirely -
For example; it could be that your website doesn't have adequate contact information. Or if it does, it's not easily accessible.
Or, it could be that your product/service/consultation fees are simply too low, or too high.
It could be something very simple like your site lacking any human element.
For instance, perhaps a nice photo of yourself on the homepage or landing page is missing.
37Signals were able to spike their conversion rates up by 102.5% by showing an image of a woman smiling on their landing page.
So, if your website isn't attracting more leads and customers to your business, don't just sit there waiting and hoping that someday it will all change for the better. Chances are, it won't unless you do something about it now.
Take action now, turn your website around and start getting more clients to your business today.
I'd love to hear your thoughts as always.
Leave your comments below.
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