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How To Create And Scale Content To Get 10X Your Engagement Rate On Instagram

Last Updated on February 27, 2020 by Fabrizio Van Marciano

In this post, you'll discover 5 powerful hacks to create mesmerising, shareable content to get more engagement on your Instagram profile!

Instagram has become an essential social media platform for brands to survive in today’s digital world. So, just creating an account on this platform and hoping for it to be successful is not an effective Instagram strategy.

Content is the base when it comes to creating a solid Instagram presence, and to achieve success; it takes a lot more than publishing eye-catchy images.

Consequently, you can’t achieve the desired results when no one sees the content you’re posting on a daily basis (even if it looks great).

However, creating compelling Instagram content is an excellent way to differentiate yourself from the competition and showcase your products or services to potential customers.

Since understanding your target audience is critical for boosting your Instagram content, shift your focus to those who are genuinely interested in your offerings.

The following are just a few ways to optimize your Instagram content for maximum exposure. Let's dive straight in.

#1. Collaborate with Influencers

Influencer marketing is one of the most effective ways to boost engagement (like, comment, view, share and click) in the Instagram space.

As influencers have the power to sway their followers, collaborating with them will give you an opportunity to access an already established audience and spread the word about your product or service.

Working with an influencer who has a decent number of followers will give you a chance to expand your audience and boost engagement for your own Instagram profile.

On that account, if you need consistent content and more control over your Instagram feed, you should consider joining hands with influencers who can introduce your brand to the right audience.

Since marketers promptly realize the potential of influencer marketing campaigns, the practice of teaming up with influencers is getting highly competitive. On the other hand, if you’re active on Instagram there are chances that you already know some influencers in your niche.

Pro tip: If you have a small business budget, instead of going for the big names, connect with the micro influencers.

#2. Embrace user engagement content

User-generated content (UGC) is a valuable resource and is more like free advertising provided by your passionate followers – works the exact same way as influencer marketing.

In general, people trust user-generated content on social media platforms than the messages delivered through traditional advertising.

UGC helps you save time and effort to grab the attention of your target audience. Therefore, it is important to encourage your existing followers to create content about your product or service that you can later publish to your feed.

Unless you’re a really popular brand on Instagram, users are doubtful to create quality content without an incentive or motivation.

So, if you’re a small business, you can run a contest where users can earn something for creating an Instagram post and tagging it with a relevant hashtag.

Also, giving away a free product, service, or discount to your followers will help you push the campaign and make other users utilize your branded hashtag.

Pro tip: Don’t rely too much on UGC, as your followers may feel like they’re being exploited.

#3. Repost Instagram content

There’s nothing wrong in resharing Instagram posts that are relevant to your niche or your target audience.

So, when brands on Instagram are producing content that your followers are interested in – don’t hesitate to share them on your profile!

You must follow those brands to stay up to date with their most recent posts and save the ones that you want to repost in the future.

You can even create a list of popular hashtags in your niche and search them to find relevant content from other users on Instagram.

Likewise, follow relevant hashtags to get popular posts appear in your feed, making it easy to find great content to repost.

After finding an interesting post that you want to share with your followers, ask for permission by sending a message to the user and share it to your feed. Also, give the users proper credit which in turn would help them to gain more exposure.

Protip: Source content from brands that are similar to yours and make a list with ones that produce the best content for you to share.

#4. Post meaningful content

To captivate people’s attention through images and videos, you should have an idea about what your target audience expects from you. So, there isn’t a better way to boost Instagram engagement than posting meaningful content.

This is the reason why you should create content that shows your audience the real value of your products or services. However, you need to stay creative to post fresh and compelling content on a regular basis to get noticed by your followers.

Drawing inspiration from other engaging accounts is the key to success when it comes to creativity. For e.g., find popular accounts in your niche to see what they’ve posted to get an idea on what you can publish to your feed.

Also, keep an eye on the latest Instagram trends to understand the type of content you should post to grab the attention of your target audience.

At the end of the day, it is essential to keep your Instagram content interesting and post when your audiences are most active to see consistent results.

Protip: Try to experiment with different types of content formats available to you as an Instagram user. You should also determine the best posting frequency to maintain an active presence on Instagram.

#5. Create Instagram stories

Most brands have started using Instagram stories to share their everyday content and post ads which makes it an excellent choice to grow your audience and engage with your existing followers.

With over 300 million people using Instagram stories every day, it is an excellent alternative to interact and engage with your target audience.

When you post a new photo or video to your Instagram profile, make sure to share the post with your story which helps to drive more organic traffic to your feed.

So, if you want to increase your Instagram reach and following, you need to include this feature as part of your Instagram marketing strategy.

You can even add a compelling call-to-action to your story to convert your audience into customers or drive traffic to your website.

Visuals are ideal for Instagram stories with which you can communicate a lot in a limited time space. Therefore, if you aren’t familiar with Instagram stories, you should do so immediately.

Pro tip: Each time you post new stories, your profile image would have a red circle around it that draws user’s attention to your content.

Boosting Instagram Engagement - Conclusion

In general, Instagram has the highest engagement rate when compared to other social media platforms like Facebook and Twitter.

Engagement is one of the most important metrics to consider as it signifies how your Instagram content resonates with your target audience. So, if the engagement drops, it could be upsetting for brands that rely exclusively on Instagram for reaching their target audience.

When it comes to Instagram, quality matters the most, so it is worth spending the time to create the best possible content.

Therefore, creating quality content to drive engagement with a solid Instagram strategy is more important than ever. Also, knowing how well your content performs will help you adapt your Instagram strategy over time.

Report generated using CoSchedule

However, building your brand and growing a strong following on Instagram is quite challenging.

So, based on your business objectives and target audience, develop a plan to deliver attention-grabbing content to your followers on a consistent basis.

Authenticity is the most important aspect when we talk about using Instagram content for your brand - Don’t forget it!

Plan your instagram strategy with my Ultimate Pro Blog Planner workbook! Click here to learn more.

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